PROGRESS REPORT FOR CO-OP Essay Example | Topics and Well Written Essays - 5250 words - 1

PROGRESS REPORT FOR CO-OP - Essay Example However, despite the progress that the company has been making, training employees remains its main activity in a bid to remain competitive and keep pace with rivals. When this company was under the leadership of Steve Jobs, it had adopted a distribution channel system that encompassed intermediaries who were authorized dealers. The strategy worked with excellence in most parts of the world, lately, the strategy seems not to be working as expected since competitors have changed tact, and adopted strategies that give them competitive advantages above Apple Inc. The company has been on a mission to recruit and train cashiers, public relation personnel in their different stores (Wentland, 2007), managers and other employees, so that they can help tackle the prevailing marketing and management challenges. At the same time, the company is recruiting and training ambitious young people so that they can add creativity and innovativeness that was left void when its creative genius and founder, Steve Jobs passed on. Apple Inc. offers electronics and related products, with its main area of interest being development of computer hardwares and softwares. The company has been doing this by use of creative young people who understand the current needs of the market as well as their ability to read strategies of competitors and counter them. However, in the recent past, the company has not been able to effectively tackle issues of technology development as well as marketing because the systems that have been adopted by clients have outdone its strategies in a great way. This is the main constraint that the company has been facing, something that has prompted a serious concern for training of new and dynamic workers who can turn round the fortunes of the company. The training program that has been developed is aimed at training managers on